Spec Work & Influencer Content - Copy, Editing, Design
The following samples are a combination of copy tests and social media posts showcasing different writing voices and skillsets, from editorial and video content to landing pages and email drip campaigns.
Industries: beauty, luxury, travel, health
Overheard Le Labo | Editorial Content Writing
This copy test was for Le Journal, the seasonal newsletter brainchild of Le Labo Fragrances and Overheard.
Tone: irreverent, humorous, raunchy
Typology | Influencer Copy & video editing
Instagram story and reel with caption for a paid partnership with Typology, a minimalist beauty brand.
Tone: alluring, honest
Herbal Face Food | Influencer Copy
Instagram feed post for a paid partnership with Herbal Face Food, a plant-based beauty brand. Their only requirements were to use the hashtags #TakeBackYourSkin and #HerbalFaceFoodPartner.
Tone: sincere, descriptive
BreatheRight | Copywriting
This copy test for a health insurance company involved creating a landing page, email drip campaign, and Facebook ads for BreatheRight, a hypothetical health program treating panic attacks.
Tone: conversational, educational
Luxury Travel Site | Copy Editing & page design
This copy test for a luxury travel company involved editing the copy on existing home rental descriptions and redesigning the page layout for a more intuitive user experience.
Tone: luxurious, hospitable
